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What is Coaching?

Coaching session with a coach and client in conversation

What Is Coaching?

(And Why I Do This Work)

Let’s skip the textbook definitions. Here’s the truth: coaching, for me, is about showing up—fully—for another human being. It’s not just a process or a set of tools. It’s a partnership where you are seen, heard, and challenged in ways that most of us rarely experience in our daily lives.

You won’t find scripts or formulas here. Instead, you’ll find a space where you can drop the masks, get honest about what matters, and let yourself be accompanied as you step into the unknown. I don’t have your answers. But I do know how to help you listen for them—and trust them when they finally come.

Who Is This Really For?

If you’re looking for a quick fix, I’m probably not your coach. But if you’re:

– In a season of change or restlessness that won’t let you go

– Tired of ticking boxes and ready to do work that feels like yours

– Craving conversations that go deeper than “how are you?”

– Willing to get a little uncomfortable in service of something real

…then you’re in the right place. Coaching is for people who want to show up fully—not just in their work, but in their lives.

It doesn’t matter what your job title is, or if you have one at all. What matters is your willingness to get curious, to reflect, and to take ownership of your next chapter.

Anonymous crowd representing people seeking clarity and direction
Calm and comfortable space inviting personal reflection

How Coaching Actually Changes Things?

You won’t leave with a ten-step plan for success. Instead, you’ll leave with:

– A clearer sense of what you want (and what you don’t)

– Permission to want what you want—without apology

– The courage to say yes to what matters and no to what doesn’t

– A renewed connection to your strengths, quirks, and values

– The accountability to follow through, even when it’s hard

Yes, the research says coaching improves confidence, clarity, and performance. But more than that, my clients tell me they leave sessions feeling more themselves—and more able to move forward, on their own terms.

Why This Works

(Even When It Feels Uncomfortable)

Real change isn’t always neat. Sometimes it’s messy, slow, and full of doubt. Coaching works because it meets you where you are—without judgment, without rushing, and without pretending that growth is always easy.

My approach is rooted in presence, empathy, and honest conversation. I bring my background in science and project management, but mostly, I bring my commitment to being fully present with you. I’m not here to impress you or fix you. I’m here to walk alongside you as you figure out what’s next.

Portrait of Paulo, professional coach and founder of P&A Coaching Project

If You’re Ready

and drawn to this kind of work—work that’s honest, sometimes disruptive, always human—let’s talk.

No pressure, just a conversation about what’s possible

Book Discovery Call

In the meantime get a real sense of what coaching with me feels like